“@jaymathesmusic: Is it possible? I think it is: the successful, anti-social-media band. Only time will tell. Consider this a prediction.”
A day is coming when the cool thing is nowhere found online. It only exists in a secret, old-fashioned, *actual* word-of-mouth world. I predict that one day in the not-so-distant future bands will "emerge" and become popular, not as a result of social networking websites, but as a result of anti-media. Does any band or artist dare to test the waters? I don't think so. Not yet. But the one who figures out how to do this first will be the one who benefits the most (or at least gets the credit for implementing this "cutting edge" "marketing" strategy.
So how far in the future do I see this happening? We're probably a ways off yet. I'd say you won't hear about the first, best-kept-secret, off-media band/artist until 2024.